Atlanta-As a continuation of the multi-year partnership between the Eagles and the global sports and lifestyle brand Adidas, the two companies collaborated on the recently launched Trae Young 1 "So So Def" color scheme to pay tribute to the iconic Atlanta brand. company. To celebrate the release of this shoe and the history of the brand, So So Def founder and prolific producer Jermaine Dupri will make a special appearance at the Eagles game on Sunday, November 14. On-site entertainment will also include performances of classic songs by popular record companies' jagged edges and bone crushers. Adidas's game launched on Sunday, November 14th will start at 6pm
"For more than 25 years, I have enjoyed every minute of helping Atlanta reach the global music scene through So So Def," said Jermaine Dupri, founder of Legendary Records. "The Eagles understand the importance of this history, and Trae Young and Adidas are using these Trae Young 1s to take the So So Def brand to a whole new level, which is really great."
Grammy® award-winning producer, Hall of Fame songwriter, recording artist and TV star, Dupri will sign a limited number of Trae Young 1 "So So Def" shoes purchased at the Hawks store in the Arena. Dupri grew up in Atlanta and founded So So Def Recordings in 1993. After collaborating with many well-known artists including Da Brat, Bow Wow and Xscape, as well as other global music icons, he has achieved nearly three years of success such as Maria Kelly and Arthur.
The R&B quartet Jagged Edge is not only known for its smooth folk songs, but also for its dance floor hymns, such as "Where is the party?" on the So So Def roster. Gravel voice rapper Bonecrusher's "Never Scared" is a vibrant Atlanta standard. Fans will enjoy the live performances of these two performances and pay tribute to the many hits that the label has produced over the years.
As part of the recently launched Trae Young 1s, Adidas and the Eagles also invited more than 30 sneaker cultural influencers to participate in a private event held in the State Farm Arena. Those scheduled to participate are TikTok stars Mr. Hotspot, Toosie, etc. On the evening, fans will be invited to participate in a special 360-degree Adidas brand rotating photo booth experience in the lobby of the arena and make personal videos to share on social media.
In 2018, the So So Def 25th Anniversary Show officially opened the award-winning State Farm Arena to the sold-out crowd. This was the first concert after completing the transformation of the second largest arena in NBA history. Led by Jermaine Dupri, who has been an icon in the music industry for more than 30 years, this one-night event celebrates the breadth of So So Def's success as the number one artist for more than a quarter of a century.
Adidas offers limited tickets for the Sunday game and is available on Hawks.com.
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